Wine is Booming Online

28 million British consumers are accustomed to the idea of ​​not going to restaurants, events and airports. What’s left Shopping online and more opportunities for wine.

Many industries and sectors suffer unprecedented business losses due to government restrictions to slow the spread of the corona virus in the UK – including the bar, restaurant and tourism industries.

In this context, it is not surprising that 28 million British consumers drink wine more often at home than in early March before restrictions were introduced in the UK. Perhaps more extraordinary, the total number of wine drinkers has increased despite the lack of a commercial environment.

Wine Intelligence The new British COVID-19 impact report tested a nationally representative sample of 1,000 wine drinkers living in the UK in late March and early April to find out how their wine drinking behavior changed as a result of the limitation of the corona virus. As a model for other major wine markets, the results show that dedicated wine drinkers are becoming more involved. They found new reasons to drink wine during the key: at lunch or to meet friends online or to replace trips to restaurants with more degrading dinners.

After a strong increase in sales at the start of the blockade in March, the amount of wine sold through free sale is still trading earlier than usual. As widely reported, online channels are the biggest winners of the blockade. Desired, wealthy, urban urban winners head straight to supermarkets and wine sites directly to their homes and do so more often than before the blockade.

As in other markets, the increase in the volume of wine purchased is affected by a decline in the average price of the total number of bottles paid, although trends in retail and retail have increased over the past 12 months. All types of drinks, from the busiest maintenance generators to the busiest kitchen diaries, spend relatively less time than usual. Part of this could be a decrease in visits to wine shops and an increase in purchases from supermarkets, supermarkets and websites.

Perhaps it is no coincidence that consumers who drink more frequently during the regular blockade drink regularly. Drinkers between the ages of 25 and 54 may have added additional reasons for drinking wine. Even more wine segments and portraits from Adventurous Explorers and Generation Treaters are the most enthusiastic wine recipients at meal times – including lunch. However, drinkers from the Gen Z group – between the ages of 18 and 24 – reduce their frequency of drinking wine more than others, who may be more affected by the loss of social opportunities.

As for the future, British wine drinkers are understood to be quite cautious about their household finances and the idea of ​​boarding a plane. Wine drinkers in the UK are grateful for the wine category and are distributed to consumers in other markets. They still buy wine even if their summer vacation plans are not followed.