The big message from the alcohol supplier to the troubled tourist retail industry is reassuring. Covid-19 may have turned the canal into the worst failure in its history, but suppliers have yet to erase any chance of a modest recovery in Q4 2020, or lose their longstanding trust in retail as storefront.
According to suppliers, significant changes to the often criticized retail travel business model are urgently needed. As alcohol editor Joe Bates notes, the alcohol industry must ultimately take advantage of the opportunities the digital revolution offers. There needs to be closer collaboration between suppliers and retailers, and the alcohol category needs to expand its airport focus to other fast-growing channels, particularly in duty-free areas in the city center.
how to organize a tasting portfolio in Covid
Covid-19 causes an existential crisis for traditional tasting trade. Given the conditions, that would be impossible; she’ll be brave next year too.
Small, focused tasting and evaluation sessions have resumed and appear to be working – at least because people forgot to watch and communicate with business associates. However, it must be said that many remain uncomfortable even at these small gatherings, especially when it comes to travel.
We all care about living with Covid-19. To some extent, life must go on. If we stay locked up, our skills, knowledge and networks will wither. Tasting with others is an integral part of this trade. It shouldn’t be too much of a challenge to keep doing this more and more as the restrictions diminish over time.
However, for a larger scale tasting, it is a different matter and it is sad to say that the events of the importers’ portfolios or the joint proposals of trade authorities with hundreds of people currently present are devoted to birds.
As someone who has hosted a portfolio of flavors and saturation in four different cities in the UK every year since 2015 and for the last two years, I am well aware of how valuable they are as storefronts and branding.
It’s a shame to leave summer without these sales basics in the fall, especially in an environment where casual travel and social contact isn’t possible.
This focuses the mind in two ways. First, how can we replace a physical event with something online that engages existing and prospective customers and blames them for the purchase? Second, does the portfolio feel the best environment for selling more wine?
In short, we want to answer the first question by giving our clients the ability to view our entire portfolio in tiny details that is incredibly full of explanatory videos.
We employ the Bottlebooks team, who are now hosting wine data, to support our smartphone application and, for example, use the Bottle Website feature to create a standalone digital portfolio with detailed information about each wine, including tasting, analysis, pictures and tips Tasting videos Our 90 seconds. They also link e-commerce checks so customers can request seafood, which saves us and them time.
We will then receive a sample order that can be reviewed, shipped, and conversations with customers that we should have had when the actual tasting could be started or continued. This process lasts three weeks in September to give customers as many opportunities as possible to surf, use forms and participate.
I am pleased to see that this method has been adopted by other importers and in our experience this method should remain here, perhaps even after major tasting has continued and for these three main reasons.