Wine Consumer Trends We Expect in 2021

pastedGraphic.png

Image: Pixabay

Alongside virtually every other industry catering to consumers, the wine industry had a difficult time in 2020. While there’s a sort of tongue-in-cheek counterargument pointing to the desire of many people to turn to small luxuries like wine as a means of coping with the stresses of 2020, the bottom line is that the industry was difficult to sustain. Stores and restaurants saw dramatically less activity; wine tourism and tasting were more or less impossible; marketing and shopping methods had to be adapted on the fly. And that’s all to say nothing of interruptions in wine production and supply chains.

None of that is meant to imply that wine wasn’t available in 2020. To be sure, if you wanted a bottle you could find one, one way or another. But the tumultuous year (and ongoing difficulty relating to COVID-19) did lead to shifts in how the wine industry operates. These in turn have begun to produce some trends that we expect to see continuing and/or emerging in 2021.

Movement Towards Canned Wine

Canned wine is not an entirely new concept, but it is one that more winemakers appear to be looking into. In recent years, this has seemed like a change in search of a trend. That is to say, it has seemed as if some companies producing wine at a fairly commercial level have begun to investing cans merely as a way of changing up their look. During the pandemic though, we began to see rising consumer demand for canned wine in the UK.

“Freedom of consumption” along with “ease of transportation” and “value for money” were cited as reasons for buying canned wine. In other words, consumers found that can were easier to handle and store, as well as cheaper to consume. These are handy benefits given how much more consumers are relying on the quickness and convenience of preferred shopping options, and considering how many consumers are facing a growing need to conserve finances. We expect many will continue to appreciate the perks of canned wine for these same reasons well into 2021 (though the trend could be limited in the long term).

More Delivery Options

We also expect to see continued momentum toward wine delivery in 2021. Some of this will come from the first sources you come to mind: major wine retailers and online delivery kit services that are catering to consumer needs during the pandemic. Some of it will come from restaurants as well though. Restaurant reinvention during the pandemic has included, in some cases, the creation of wine kits that establishments are selling directly to their customers.

We will also likely see more delivery activity associated with more all-encompassing online retail outfits as well though, in part because these will be the most affordable options. Free delivery from retail stores is available for a huge range of products, which in some cases do include bottles or cases of wine. Given how many more people are already relying on online shopping, and how many people are looking to save money, free delivery of bulk, retail wine could ultimately wind up being a more significant trend than more niche or specialist online wine shopping.

Innovative Tasting Opportunities

Wine tasting is a relatively large industry unto itself, and one that was forced to adapt and experiment somewhat in 2020. We have read, for instance, about tasting activities being conducted over Zoom, such that people can enjoy and analyse wine together remotely. And because it still seems likely that it will be a while before people can safely gather for ordinary tastings, we expect to see ongoing innovation on this front. Keep an eye out for more tasting kits, for instance — miniature wine collections that could be shipped to consumers such that they could sample different bottles and potentially participate in digital classes or discussions on those bottles.

A Q3 Tourism Boom

This may be more wishful thinking than a logical prediction. But with the massive caveat that we need to see a meaningful decline in viral spread due to widespread vaccinations, it may well be that we’ll begin to see a tourism spike in the latter half of 2021. People are itching to get out of their homes, and many can’t wait to take a trip or two as soon as it’s safe to do so. This, plus the justifiable desire many have to relax, treat themselves, and relieve some stress, would likely lead to a spike in wine tourism.

It’s difficult to say exactly where this would take place, and that may ultimately depend on the state of COVID-19 in different places as well. But those interested might want to consider some of the best wine tourism regions for 2020 — many of which went largely un-visited because of the pandemic. Place like Lombardy and Sicily in Italy and Alentejo, Portugal were highlighted as preferred destinations last year, and may make for safe and reasonable autumn tourism for UK wine lovers in 2021.

Time will tell if these ideas come to fruition. For now though, they’re among the trends we expect to define the wine industry for the year ahead.

Tagged : / / / / / /

Hungarian Wines

In this article series, I would like to present Hungary’s main wine regions and wines.

Firstly, let me present two red wines from my favorite wine region.

The Villány wine region is the southernmost wine-growing area of Hungary, is known to all wine lovers for its excellent red wines. The Villány Origin Protection System, unique in the country, guarantees that wines produced from high-quality wines from bottles are delivered to our glasses. The wine region, with an area of 2,500 hectares, has launched two important brands in recent years.

Their flagship is the elegant, full, and harmonious Villány Franc, while for everyday life they recommend the light, youthful, fruity Villány REDy.

Cabernet franc is usually blended with other grapes, it is rarely bottled as a single variety of wine, but it has found its true home in the Villány wine region, and high-quality wines are made from it. The winemakers of Villány believe in the French so much that today this grape variety is grown in one-seventh of the vineyards. In complex, diverse wines, in addition to the varietal character, the individuality of the winemaker can also be manifested.

The Villány wine region announced in May 2014 that, as a result of a long period of thinking, it would revise its origin protection system and launch a new wine region brand.

Premium wines spend at least a year in wooden barrels. Villány Franc super-premium category wines are also made exclusively from cabernet franc, but here strict rules also apply to yield restrictions. The wine spends a minimum of one year in wooden barrels and one afterward in bottles.page1image3804000page1image1816832page2image3835584

The Villány reds are mostly considered by many to be robust and large-bodied, although lighter wines are made in the wine region, which can be incorporated into everyday life.

Adapting to market trends, producers have created REDy to show wine lovers the light, smiling face of the wine region.
The “Y” generation community bistro wine is fruity, youthful, lush, and exciting at the same time, just like its winemakers, young and young winemakers from Villány.

The Villány’s people love and can party, so they made the perfect party wine – a Portuguese-based blend that can easily become the center of social events. In addition, it is easy to reach even those who are familiar with the wines, because due to its fruitiness we are dealing with a really good-drinking wine. It can make a lot of fans of Villány’s wines, especially among the youths, so it will not be difficult to introduce them to the fuller reds later.

But let’s stay with REDy for now: initially, ten wineries made the wines under the same brand name, with a playful common label featuring graphics typical of the producing winemaker next to his name. In addition to portugieser grape, it can also contain blauburger, zweigel, blue franc, kadarka, and other varieties of native grape to Villány, but we can be sure that these wines are characterized by berry-fruity, spicy aromas, vigor, and drinkability.

While Villány Franc is more aimed at those looking for more serious immersion in wine, REDy is an excellent accompaniment to loose conversations and parties.

Tagged :

What does “pure wine” mean?

Pure wine is nothing more than a marketing ploy that exploits consumers’ ignorance of how wine is made. This concept has long been tried and tested in cosmetics, and now cynical traders are applying it to wines, declaring their product “pure”, meaning it is made to a health standard that should be higher than other wines – belittling those in the process.

There is no “pure” wine because it contains alcohol. “Pure” grapes cannot be compared to natural grapes, which, without a legal definition, usually means that grapes are made from grapes grown with low environmental impact and preserved with or without additives or with as little as possible, especially the preservative sulfur dioxide.

In some ways, most of these wines are much purer than what is labeled “pure.”

Affected consumers are better off looking for wines that are certified organic, biodynamic or sustainable.

Tagged : /

It turned out that we poured the wine wrong

Christmas time is for mistletoe and especially wine.

From a Pinot Grigio with your turkey meal to a hot glass of food at night, the average person in the UK is prepared to consume 14 units of alcohol on a big day – nearly two-thirds of UK drinkers admit to being overweight during the holiday season.

However, if you’re having a more responsible Christmas this holiday season and want to add flavor to your wine, Cult Wines head of wine, Lucas Kolodejczyk, has a few tips on how to pour and drink wine like a pro.

Lucas recommends pouring the wine first before reaching for a glass.

Decanting serves two purposes: first, it prevents natural sediment from the bottle from getting into your glass, and second, it allows the wine to air or “breathe” before dumping it – and provide a better taste.

Even though we all know that we should pour our wine (but not always), fewer and fewer people know the proper label for pouring wine.

Lucas points out that we ladies should always pour the wine first (sounds right, tbh) and the glass should be filled on the right side of the guest (and not just where you want it to be).

Regarding very important business (actually drinking wine), Lucas recommends that if you’re not using the teapot, hold the bottle on the floor – and never come out of your throat while you’re pouring.

Where you pour the wine into the glass is fine as long as you don’t sprinkle it on the tablecloth (especially if you pour a little red wine which can be a nightmare when you’re out.

For red and white wines, the usual dose is about 125 ml for small portions or 175 ml for medium sized portions. This is quite difficult to visualize, so it’s usually best to fill the widest part of the glass or at least a few inches from the edges – this will give the wine the best chance to breathe.

It turns out there is more to wine than pushing a glass – from under it all!

Tagged : / / / /

Majestic and Balfour Wines together maintain a new British wine style

2020 could be very important for UK wine sales as the UK national retailer Majestic is growing by more than 150% year on year. A standout sales attribute is the number of new customers who have tasted British wines this year, more than 70,000 at Majestic, driving growth.

While the trend continues into the Christmas season, Balfour launched three more limited edition wines in December as part of a second series “Wine Makers’ Collection”. The aim is not only to showcase terroir offerings in the 400 acre Hush Heath villa in Kent, but also to the stylistic variations that are now being created by talented winemakers in Great Britain.

This latest winery features not only some new looks in the English foam category, including the “Saignée Method Rosé”, as well as the use of a rare champagne grape grown on the estate, but also a high quality, ruby-rich British Pinot Noir with ‘history’. All three wines with specially ordered labels for contemporary art will be available exclusively from Majestic starting at 7pm in December 2020.

With interest in UK-grown wines hitting record levels fueled by trend blocking and a ‘hold on’ impact on wine tourism, both Balfour and Majestic believe it is time to postpone the Limits in the category.

Robert Cook, Chief Commercial Officer of Majestic, said:
“British wines have long been an area we like to call Majestic. But this launch is more than just a break from our collective victories. We really wanted to push the category boundaries to take advantage of the growth we’ve seen this year and to strengthen the position of British wines in customers’ minds as high-quality, innovative and delicious wines. These Balfour wines do exactly that. I think a lot of Majestic customers could choose these bottles on their Christmas tables this year – which is a wonderful proposition. “”

Adam Williams, Balfour Sales Director at Hush Heath added: “We pride ourselves on how these wines look and taste – and how they are. Authentic British wines are getting more and more diverse every day. And we are delighted to partner with Majestic to bring this incredible wine into the spotlight this December. We are on the cusp of an exciting wave of opinion in the country and our talented Balfour winemaking father and son are thrilled to have the opportunity to show these many different styles to new and exciting audiences. I encourage everyone to try a bottle of English this December and continue with our story. There are many more to come.

Tagged : /

What is pure wine? The Truth About These Drinks Trends

You may have heard the term “clean eating,” which seems to mean that you are on a healthy, healthy diet, not fast food. But what about just drinking? This is a big trend in the beverage industry to coincide with the booming wellness industry. But what exactly is pure wine? And should you drink it? The answer (as with some pure wines) is actually a little cooler than you might think.

Wine labeled “pure” seemed to be popping up everywhere. One of the most famous recent examples is Cameron Diaz and Avaline of Catherine Power. The duo say they created the brand with transparency in mind, especially after learning some very common wine making practices. For example, “fining” – a process commonly used to clarify wine – could include a number of animal products, according to PETA. Popular animal-derived fines used in wine making include blood and bone marrow, casein (milk protein), chitin (shellfish fiber), egg white (derived from protein), fish oil, gelatin (protein from cooked animal parts) and Isinglass (gelatin from fish bladder membranes), “explains the animal welfare organization. Such a process ultimately makes this wine unpleasant for people with a vegan lifestyle.

For grapes like Avaline, the term “pure” can also mean the way the grapes are grown or grown (ie organic, sustainable, or biodynamic). The wine brand’s website states that 95% of the world’s vineyards are non-organic. Pure wine can also mean that no “sugar, color or concentrate” has been added. While Avaline explains the definition of the term, the brand also says that “there are no official criteria for what makes wine” pure “because the category has not been defined,” meaning that this practice is not applicable everywhere for grading wines. you are so.

Coly Den Haan, a certified sommelier and owner of Vinovore in Los Angeles, believes the definition is similar to the definition of another major trend – natural grapes. “Pure” refers primarily to “natural” wine, which by itself does not have a certified definition, “he said.” Most of my colleagues and I agree that natural wines are made from the use of organic and / or biodynamic farming, sustainable practices with no added chemicals or additives, minimal or no added sulfur, natural and unfiltered and unrefined yeast. “

Rather than using terms like “pure” or even “natural,” professionals like Den Haan prefer such wines over “minimal distraction,” meaning that the term does not include additional practices often aimed at enhancing the taste of many wines widely used on the market. “Just like anything you put into your body, the more things are processed, the worse you will feel and the less good it is for you,” he explained. Wine sellers who practice this method with minimal intervention produce naturally lower levels of sugar and alcohol, which wine experts say can help prevent hangovers and provide a “clean, beautiful, and strange” taste.

Mia Van De Water, master sommelier and assistant manager at Cote NYC, is also wary of promoting the term “pure” in the wine industry. “[It’s] a marketing term,” he said. There is no convention around the term and it seems that most brands supporting this idea would like to include other marketing terms such as “low sugar” and “low sulfite” and “keto friendly” which also have no legal definition. . “”

Additionally, winemaker Steve Smith says many winemakers use methods that can be considered pure – they are not labeled as such. “Many of us in the world of fine wines use natural grape growing and making methods, and no additives other than small amounts of sulfur dioxide, to prevent spoilage – such as so-called pure wine,” he said. “We don’t make big claims: that’s what we do because it’s the right thing to do.” However, Smith didn’t think the term had to be negative either. “This pure wine made us think about how we can make the way we make our wine completely transparent for consumers to know,” he added.

So, let’s say you want to make sure the wine is pure the way you expect it to be from marketing. What can you look for as a user? “Let’s just say the best option for the buyer is to go to the right place,” said Den Hahan. “Again, there are no certified natural wines, but since most are made in much smaller quantities than traditional wines, you probably won’t find them at the grocery store.”

And Van De Water agrees with the idea of ​​focusing on smaller, independent producers and businesses. He explains that you can look for organic or biodynamic practices – both of which are more strictly regulated. Instead of just being driven by marketing, he suggests connecting to a quality wine shop in your neighborhood and comparing them to how to buy the best produce at a farmers market versus a supermarket. “Buy wine from people who make it with purpose and passion – you’ll drink better for it,” he said.

Tagged : / /

Sales of alcohol and wine increased during the second blockade

Spirit and wine appear to be the over-the-counter winners in the second key, reflecting the seasonal shift in beer and ciders, which are top performers in the first key.

Nielsen’s current data shows that over-the-counter selling is increasing every week in response to the close of trading, although the growth rate is lower than it was when trading was first blocked.

Data for the week ending November 7 shows 27% growth outside trade from the same week in 2019. That growth rate is above what has been observed in the total Covid period so far, with total outside trade growing by 23%.

Nielsen data show that beer and apple cider grow well during the week, while sales of wine and alcoholic beverages have a marked increase (by 30% and 25%, respectively).

Rob Hollowart, Nielsen Customer Service Team Leader, told DRN: “The introduction of a new blockade in the UK has increased BWS sales by 27% since trading closed on November 5, although not to the levels we saw during block 1.Food products benefited the most. , growing 28% (up from 19% last week), faster than the dynamic where sales were up only slightly (up 26%) from 24% last week. Shoppers tend to prefer larger stores to meet their needs due to the resumption of closings done.

Seasonality means the trend is a little different for this block. Although cider still grew 24%, it lagged behind the previous growth of 21%, while alcoholic drinks (30%) and wine (25%) were ahead of the 21 year figure or 19% growth. “”

Tagged : / / / / /

WINE PLAYERS IMPACT

This shift in priorities has resulted in British wine drinkers being less swayed by in-store descriptions of taste and style and on labels, or by the combination of wines with their menu choices.

Against the backdrop of the radical and forced lifestyle changes brought about by the Kovid era, wine drinkers in Britain have remained largely consistent in buying wine – in some cases, they were able to buy more from us and buy more. Good.

After eight months of varying levels of restrictions and new blocks in the UK that took effect Thursday this week, our data show that UK wine drinkers are turning to online shops and supermarkets for where to buy wine. has moved. and also their times of consuming wine – more often these days without food.

However, the latest information from our Vinitrac® UK consumer survey shows that pandemics can also match the buying signals they use in making purchasing decisions.

Data from our consumer survey in August shows that the four main voting signals, factors that consumers consider when choosing wine, are less important now than in 2019, as shown in the table below:

What could happen here? While short-term trends are not necessarily significant for anything, and while these changes are statistically significant but not radical, it’s good to predict what might happen to trigger this wave of behavior. Below are our thoughts on what could happen – and whether its impact will go beyond the current crisis.

A description of the taste or style of wine on a wine rack or label
We know from our previous research that in-store shopping has become a more time-sensitive activity because wine drinkers spend less time looking at shelves or spending time working with bottles and reading labels. We believe this will lead to a decrease in the proportion of wine drinkers in the UK influenced by descriptors compared to last year, with the second most important wine replica falling third. To read back labels, you need time, inclination, and not worrying about getting in the other person’s way.

Wine that matches or complements a meal
Our data around the world, including in the UK, show that wine behavior outside of food has been the biggest growth driver in this category in recent months. This shift to more consumption of non-food wine has resulted in UK drinkers being much less affected by food and wine adherence than last year. This outlet introduces a wine selection as more consumers are already drinking wine at non-food events, thus opening up a wide range of wine events as well as potential wine styles.

Alcohol content
The proportion of wine drinkers in the United Kingdom who are affected by alcohol content when choosing wine also decreased significantly. The engine of this change is less clear. One hypothesis is that consumers who drink proportionately more because of the closure of the home trade are less likely to care about alcohol content due to less consideration for travel, and especially driving. It may also be that the long-term increase in the importance of alcohol content as a replica of purchases made primarily by people wishing to cut back on alcohol for reasons of long-term health and well-being has been overlooked by the more pressing consumer population. short-term health and well-being issues to worry about.

File an appeal against the bottle and / or label design
One enduring (and well-studied) aspect of human behavior is that people turn to safe and trusted people during crises. Since March 2020, winemakers have been doing just that. Consumers are much “safer” when it comes to wine choices – they choose wine based on what they know rather than branching out and trying something new. As a result, familiar and well-known labels get attention and market share, while the intricacies of label design are given less attention.

Currently it is difficult to judge whether this is a long-term change. Even such last-minute changes may need to be considered as we develop the most effective ways to label, advertise and communicate wines over the next 12 months to engage with our consumers.

Tagged : / / / / / / /

Why is natural grapes so important?

Natural wines, including biological and organic wines, are well worth a look, especially if you are interested in the responsibility of drinking wine. Here’s what you need to know.

In the era of well-being, Instagram influencers and bloggers about food and the cleansing and detoxification boom, users are more cautious than ever about what they put into their bodies. This shouldn’t stop with the wine they brought home.

Too often wines are designs and bottles with familiar labels and funny names caged into food trucks with organic produce and farm eggs. And that, my friends, doesn’t make any sense.

Many places still believe that the storage of wine and liquor was essential during this period of regulatory protection – and for good reason. Wine is a great source of comfort, fun, and something we can share at home or spend virtual happy hours to make self-isolation more tolerable. While the focus is on immune-boosting and health-promoting foods during quarantine, the wine we drink should be part of this conversation.

Do yourself and the earth a favor by becoming better wine drinkers. Follow these tips on choosing responsible, pure and pure wines that won’t break your budget and make it easier with contactless pick-up and delivery services.

What you need to know about natural grapes

If you have or have never been in contact with the world of wine at all, you may have heard of the term “natural wine,” an ancient practice that has undergone a fairly recent increase in the last five years. What does natural wine mean and why should we drink it?

It is not very clearly defined or regulated, but is basically grape grown in a vineyard without pesticides or herbicides, hand selected and spontaneously fermented with wild local yeast. No additives, no filtering, no manipulation. Genuine, pure, raw and naked natural grapes. Sustainable, organic and biodynamic wines fall into the category of nature.

Isabel Legeron, Master of Wine, founder of the RAW WINE exhibition in London and New York, representative of natural wine producers and representatives of natural wines, said that we should drink naturally because “natural wines are not adulterated. Something really artisanal and small will give you a more authentic wine. It is more of a representation of where it came from. “

In addition, there are important benefits for the environment, particularly for biodiversity. According to Legeron, natural winemakers “encourage biodiversity and wildlife to return to the vineyard. This encourages butterfly and bird populations to nest nearby, “which is becoming increasingly rare for human businesses.

Natural grapes are wild, very expressive, sometimes funky, often with a lighter body, lumps of sediment at the bottom, and a higher level of acidity. Some natural wine tasting stones to look out for are cool pink or Glou-Glou red. White that is cloudy or in contact with the skin, also known as modern orange wine; and pets – sparkling wine made by the original single fermentation method.

Not only are you making more environmentally conscious choices, but you’re also good at drinking natural wines. When drinking natural wine, you only drink grape juice that is fermented with little or no added sulfites, no chemicals, and there’s nothing wrong with it. Natural wine bowls also have more antioxidants, says Legeron.

Another bonus: Often times, natural grapes have A.B.V. That means little or no hangover (when consumed in moderation) and you can drink more of it without knocking.

Opinions vary about natural grapes

While many winemakers – especially millennials – have embraced the natural movement of wine in recent years, there have been some traditionalists who have strongly condemned it.

Over the years, what has sparked a newfound interest in these natural wines have been the large, bold, oak-like, fruit, heavy and delicious reds of Napa and Bordeaux, thanks in large part to Robert Parker’s point system and famous wines, considered extraordinary. seen. Favor Critic. Much of the natural criticism of wine comes from categories that are not legally defined, which is why critics like Parker call it a “scam.” Ironically, the wine they mixed to taste the same harvest after harvest looked like a scam, not wine that had nothing to hide.

It is this expectation of the taste of wine from a particular winery, particular region, or particular grape variety that causes contrasts of natural wines that violate this mentality. Because there are so many artificial ways to protect grapes in a vineyard and to make wine in a cellar, there is little or no irregularity with every harvest. Natural grapes can be very inconsistent from year to year, and this is seen as a good thing, at least in the natural wine community.

Regarding this conventional wine with smooth edges, Legeron said: “This wine is probably overkill. Why is it the same year after year? Why are there reviews and criticisms at all? “”

Regarding the wine’s natural response, Legeron said, “There was a lot of wrinkling. There was a lot of fuss about something that didn’t really matter to the market. Fortunately, the amount of coverage it received was disproportionate to the space it received on the market.” “

Legeron also points out that many of these critics are not necessarily able to identify the region or name of the wine they reject. “People don’t have the experience or haven’t tried that many natural wines,” says Legeron.

Legeron’s advice? Take it with a pinch of salt and try it yourself.

Regardless of your preference or position on the matter, wine made without pesticides or synthetic ingredients is undoubtedly a good thing for your body and the environment. Not to mention helping farmers, small businesses, and reducing the all-important environmental footprint – now more than ever.

How to find this wine

If you’re new to sustainable, organic and biodynamic wines, all of which fit under a natural umbrella, it may not be clear how to find them. Here are the best ways to start your natural wine adventure:

Shop at local independent wine shops. Natural selections of large doses of wine and grocery stores are extremely scarce. The boutique wine staff are happy to help and are your best source for finding the best bottles to suit your taste and budget. For an even wider selection, do a little research to find out which local wine shops might specialize in natural wines.
Look for or request wine from a natural importer. If you are not sure whether a wine is natural, check with your local grocery store to find out what natural wine producing importers such as Jenny & François, Louis / Dressner, SelectioNaturel, Rosenthal, Von Bodem, Brazos, European Keller, and Ole Obrigado have in their possession.
Look for natural wine indicators. Another way to look for natural wines is to look for clues on the bottle. First, natural wine is rarely one of the brands that almost everyone can name, like one that has cake or kangaroo on the label. Some natural wines are actually certified as sustainable, organic, or biodynamic. However, many do not have this certificate because it is very expensive even though it uses the same method. The logo of the company issuing the certificate is on the bottle, eg. B. Demeter, LIVE Certified, USDA Organic and many others that are specific to certain countries. Most contain the words “organic”, “sustainable”, “green” or “biodynamic” and tend to have leaf or plant motifs.
Because if you only handle natural grapes, Legeron says you should keep an open mind and not be afraid to try something else, even if it looks cloudy. She recommends starting with a “drowning, super juicy” pet. Who doesn’t love bubbles?

Tagged : / / / / / / /