In stark contrast to the normal hustle and bustle of tourists and enophiles, the location of California’s oldest winery – historic Buena Vista – is empty.
The tasting room was closed last month after the governor ordered the shop to be closed to delay the spread of the new corona virus. Buena Vista and other wineries want to stay alive and stay connected with their customers as long as technology and pandemic platforms such as Facebook Live offer a virtual wine experience.
Actor George Weber, wearing period clothes like The Count, Agoston Harashti – founder of Buena Vista in 1857 – brought viewers online to the past and broadcasts several days a week in the state’s oldest wine cave offering “virtual tasting”.
“Although this is certainly an interesting phenomenon – another world where no one is currently visiting our tasting room – this is an extraordinary opportunity to present wine, the story behind wine, the aroma and taste of each wine in one format, which gives “I spent a lot of time talking, blaming my perception and sharing it with people all over the world who can comment directly,” Weber said. “This is a fun and unique way to continue trading in these difficult times.”
Among the many other wineries that make the online experience are Clos du Val, Far Niente, Groth, St. Supery, Kendall-Jackson, Quintessa, Plumpjack, Wente, and Bouchaine Vineyards.
In Bouchaine, a leading real estate producer for Chardonnay and Pinot Noir in the Carneros region of Napa, a virtual online experience that has been planned for months was launched in mid-March at an important point in time. Those who want to participate in the tasting program order wine tasting sets to be sent to their homes. Host Bouchaine presents a virtual tasting with a beautiful view of cellular vines in the background.
One of the first 24-hour wine tasting last month was Don and Mardel Overley, who worked alone in their home near Reno, Nevada.
“Participating in this virtual wine tasting is a big disturbance. I really like it. It’s a very creative and great way to personalize the people there,” Mardel said. “We are fortunate enough to be in the Napa Valley, but we have many friends who don’t have it. This is a great way to bring the valley closer to someone who can’t go there.”
Bouchaine added another virtual experience by inviting top chefs in Napa Valley and California to enter the kitchen at the new winery’s visitor center to share their skills and recipes with guests online.
“This is a fantastic way to contact our fans to register as members of our club,” said wine maker and general manager Bouchaine, Chris Kajani. “To share a smile, share a glass of wine and admit that we are all there for each other and give the day a little light.”