Wine Consumer Trends We Expect in 2021

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Alongside virtually every other industry catering to consumers, the wine industry had a difficult time in 2020. While there’s a sort of tongue-in-cheek counterargument pointing to the desire of many people to turn to small luxuries like wine as a means of coping with the stresses of 2020, the bottom line is that the industry was difficult to sustain. Stores and restaurants saw dramatically less activity; wine tourism and tasting were more or less impossible; marketing and shopping methods had to be adapted on the fly. And that’s all to say nothing of interruptions in wine production and supply chains.

None of that is meant to imply that wine wasn’t available in 2020. To be sure, if you wanted a bottle you could find one, one way or another. But the tumultuous year (and ongoing difficulty relating to COVID-19) did lead to shifts in how the wine industry operates. These in turn have begun to produce some trends that we expect to see continuing and/or emerging in 2021.

Movement Towards Canned Wine

Canned wine is not an entirely new concept, but it is one that more winemakers appear to be looking into. In recent years, this has seemed like a change in search of a trend. That is to say, it has seemed as if some companies producing wine at a fairly commercial level have begun to investing cans merely as a way of changing up their look. During the pandemic though, we began to see rising consumer demand for canned wine in the UK.

“Freedom of consumption” along with “ease of transportation” and “value for money” were cited as reasons for buying canned wine. In other words, consumers found that can were easier to handle and store, as well as cheaper to consume. These are handy benefits given how much more consumers are relying on the quickness and convenience of preferred shopping options, and considering how many consumers are facing a growing need to conserve finances. We expect many will continue to appreciate the perks of canned wine for these same reasons well into 2021 (though the trend could be limited in the long term).

More Delivery Options

We also expect to see continued momentum toward wine delivery in 2021. Some of this will come from the first sources you come to mind: major wine retailers and online delivery kit services that are catering to consumer needs during the pandemic. Some of it will come from restaurants as well though. Restaurant reinvention during the pandemic has included, in some cases, the creation of wine kits that establishments are selling directly to their customers.

We will also likely see more delivery activity associated with more all-encompassing online retail outfits as well though, in part because these will be the most affordable options. Free delivery from retail stores is available for a huge range of products, which in some cases do include bottles or cases of wine. Given how many more people are already relying on online shopping, and how many people are looking to save money, free delivery of bulk, retail wine could ultimately wind up being a more significant trend than more niche or specialist online wine shopping.

Innovative Tasting Opportunities

Wine tasting is a relatively large industry unto itself, and one that was forced to adapt and experiment somewhat in 2020. We have read, for instance, about tasting activities being conducted over Zoom, such that people can enjoy and analyse wine together remotely. And because it still seems likely that it will be a while before people can safely gather for ordinary tastings, we expect to see ongoing innovation on this front. Keep an eye out for more tasting kits, for instance — miniature wine collections that could be shipped to consumers such that they could sample different bottles and potentially participate in digital classes or discussions on those bottles.

A Q3 Tourism Boom

This may be more wishful thinking than a logical prediction. But with the massive caveat that we need to see a meaningful decline in viral spread due to widespread vaccinations, it may well be that we’ll begin to see a tourism spike in the latter half of 2021. People are itching to get out of their homes, and many can’t wait to take a trip or two as soon as it’s safe to do so. This, plus the justifiable desire many have to relax, treat themselves, and relieve some stress, would likely lead to a spike in wine tourism.

It’s difficult to say exactly where this would take place, and that may ultimately depend on the state of COVID-19 in different places as well. But those interested might want to consider some of the best wine tourism regions for 2020 — many of which went largely un-visited because of the pandemic. Place like Lombardy and Sicily in Italy and Alentejo, Portugal were highlighted as preferred destinations last year, and may make for safe and reasonable autumn tourism for UK wine lovers in 2021.

Time will tell if these ideas come to fruition. For now though, they’re among the trends we expect to define the wine industry for the year ahead.

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It turned out that we poured the wine wrong

Christmas time is for mistletoe and especially wine.

From a Pinot Grigio with your turkey meal to a hot glass of food at night, the average person in the UK is prepared to consume 14 units of alcohol on a big day – nearly two-thirds of UK drinkers admit to being overweight during the holiday season.

However, if you’re having a more responsible Christmas this holiday season and want to add flavor to your wine, Cult Wines head of wine, Lucas Kolodejczyk, has a few tips on how to pour and drink wine like a pro.

Lucas recommends pouring the wine first before reaching for a glass.

Decanting serves two purposes: first, it prevents natural sediment from the bottle from getting into your glass, and second, it allows the wine to air or “breathe” before dumping it – and provide a better taste.

Even though we all know that we should pour our wine (but not always), fewer and fewer people know the proper label for pouring wine.

Lucas points out that we ladies should always pour the wine first (sounds right, tbh) and the glass should be filled on the right side of the guest (and not just where you want it to be).

Regarding very important business (actually drinking wine), Lucas recommends that if you’re not using the teapot, hold the bottle on the floor – and never come out of your throat while you’re pouring.

Where you pour the wine into the glass is fine as long as you don’t sprinkle it on the tablecloth (especially if you pour a little red wine which can be a nightmare when you’re out.

For red and white wines, the usual dose is about 125 ml for small portions or 175 ml for medium sized portions. This is quite difficult to visualize, so it’s usually best to fill the widest part of the glass or at least a few inches from the edges – this will give the wine the best chance to breathe.

It turns out there is more to wine than pushing a glass – from under it all!

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Sales of alcohol and wine increased during the second blockade

Spirit and wine appear to be the over-the-counter winners in the second key, reflecting the seasonal shift in beer and ciders, which are top performers in the first key.

Nielsen’s current data shows that over-the-counter selling is increasing every week in response to the close of trading, although the growth rate is lower than it was when trading was first blocked.

Data for the week ending November 7 shows 27% growth outside trade from the same week in 2019. That growth rate is above what has been observed in the total Covid period so far, with total outside trade growing by 23%.

Nielsen data show that beer and apple cider grow well during the week, while sales of wine and alcoholic beverages have a marked increase (by 30% and 25%, respectively).

Rob Hollowart, Nielsen Customer Service Team Leader, told DRN: “The introduction of a new blockade in the UK has increased BWS sales by 27% since trading closed on November 5, although not to the levels we saw during block 1.Food products benefited the most. , growing 28% (up from 19% last week), faster than the dynamic where sales were up only slightly (up 26%) from 24% last week. Shoppers tend to prefer larger stores to meet their needs due to the resumption of closings done.

Seasonality means the trend is a little different for this block. Although cider still grew 24%, it lagged behind the previous growth of 21%, while alcoholic drinks (30%) and wine (25%) were ahead of the 21 year figure or 19% growth. “”

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WINE PLAYERS IMPACT

This shift in priorities has resulted in British wine drinkers being less swayed by in-store descriptions of taste and style and on labels, or by the combination of wines with their menu choices.

Against the backdrop of the radical and forced lifestyle changes brought about by the Kovid era, wine drinkers in Britain have remained largely consistent in buying wine – in some cases, they were able to buy more from us and buy more. Good.

After eight months of varying levels of restrictions and new blocks in the UK that took effect Thursday this week, our data show that UK wine drinkers are turning to online shops and supermarkets for where to buy wine. has moved. and also their times of consuming wine – more often these days without food.

However, the latest information from our Vinitrac® UK consumer survey shows that pandemics can also match the buying signals they use in making purchasing decisions.

Data from our consumer survey in August shows that the four main voting signals, factors that consumers consider when choosing wine, are less important now than in 2019, as shown in the table below:

What could happen here? While short-term trends are not necessarily significant for anything, and while these changes are statistically significant but not radical, it’s good to predict what might happen to trigger this wave of behavior. Below are our thoughts on what could happen – and whether its impact will go beyond the current crisis.

A description of the taste or style of wine on a wine rack or label
We know from our previous research that in-store shopping has become a more time-sensitive activity because wine drinkers spend less time looking at shelves or spending time working with bottles and reading labels. We believe this will lead to a decrease in the proportion of wine drinkers in the UK influenced by descriptors compared to last year, with the second most important wine replica falling third. To read back labels, you need time, inclination, and not worrying about getting in the other person’s way.

Wine that matches or complements a meal
Our data around the world, including in the UK, show that wine behavior outside of food has been the biggest growth driver in this category in recent months. This shift to more consumption of non-food wine has resulted in UK drinkers being much less affected by food and wine adherence than last year. This outlet introduces a wine selection as more consumers are already drinking wine at non-food events, thus opening up a wide range of wine events as well as potential wine styles.

Alcohol content
The proportion of wine drinkers in the United Kingdom who are affected by alcohol content when choosing wine also decreased significantly. The engine of this change is less clear. One hypothesis is that consumers who drink proportionately more because of the closure of the home trade are less likely to care about alcohol content due to less consideration for travel, and especially driving. It may also be that the long-term increase in the importance of alcohol content as a replica of purchases made primarily by people wishing to cut back on alcohol for reasons of long-term health and well-being has been overlooked by the more pressing consumer population. short-term health and well-being issues to worry about.

File an appeal against the bottle and / or label design
One enduring (and well-studied) aspect of human behavior is that people turn to safe and trusted people during crises. Since March 2020, winemakers have been doing just that. Consumers are much “safer” when it comes to wine choices – they choose wine based on what they know rather than branching out and trying something new. As a result, familiar and well-known labels get attention and market share, while the intricacies of label design are given less attention.

Currently it is difficult to judge whether this is a long-term change. Even such last-minute changes may need to be considered as we develop the most effective ways to label, advertise and communicate wines over the next 12 months to engage with our consumers.

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Why is natural grapes so important?

Natural wines, including biological and organic wines, are well worth a look, especially if you are interested in the responsibility of drinking wine. Here’s what you need to know.

In the era of well-being, Instagram influencers and bloggers about food and the cleansing and detoxification boom, users are more cautious than ever about what they put into their bodies. This shouldn’t stop with the wine they brought home.

Too often wines are designs and bottles with familiar labels and funny names caged into food trucks with organic produce and farm eggs. And that, my friends, doesn’t make any sense.

Many places still believe that the storage of wine and liquor was essential during this period of regulatory protection – and for good reason. Wine is a great source of comfort, fun, and something we can share at home or spend virtual happy hours to make self-isolation more tolerable. While the focus is on immune-boosting and health-promoting foods during quarantine, the wine we drink should be part of this conversation.

Do yourself and the earth a favor by becoming better wine drinkers. Follow these tips on choosing responsible, pure and pure wines that won’t break your budget and make it easier with contactless pick-up and delivery services.

What you need to know about natural grapes

If you have or have never been in contact with the world of wine at all, you may have heard of the term “natural wine,” an ancient practice that has undergone a fairly recent increase in the last five years. What does natural wine mean and why should we drink it?

It is not very clearly defined or regulated, but is basically grape grown in a vineyard without pesticides or herbicides, hand selected and spontaneously fermented with wild local yeast. No additives, no filtering, no manipulation. Genuine, pure, raw and naked natural grapes. Sustainable, organic and biodynamic wines fall into the category of nature.

Isabel Legeron, Master of Wine, founder of the RAW WINE exhibition in London and New York, representative of natural wine producers and representatives of natural wines, said that we should drink naturally because “natural wines are not adulterated. Something really artisanal and small will give you a more authentic wine. It is more of a representation of where it came from. “

In addition, there are important benefits for the environment, particularly for biodiversity. According to Legeron, natural winemakers “encourage biodiversity and wildlife to return to the vineyard. This encourages butterfly and bird populations to nest nearby, “which is becoming increasingly rare for human businesses.

Natural grapes are wild, very expressive, sometimes funky, often with a lighter body, lumps of sediment at the bottom, and a higher level of acidity. Some natural wine tasting stones to look out for are cool pink or Glou-Glou red. White that is cloudy or in contact with the skin, also known as modern orange wine; and pets – sparkling wine made by the original single fermentation method.

Not only are you making more environmentally conscious choices, but you’re also good at drinking natural wines. When drinking natural wine, you only drink grape juice that is fermented with little or no added sulfites, no chemicals, and there’s nothing wrong with it. Natural wine bowls also have more antioxidants, says Legeron.

Another bonus: Often times, natural grapes have A.B.V. That means little or no hangover (when consumed in moderation) and you can drink more of it without knocking.

Opinions vary about natural grapes

While many winemakers – especially millennials – have embraced the natural movement of wine in recent years, there have been some traditionalists who have strongly condemned it.

Over the years, what has sparked a newfound interest in these natural wines have been the large, bold, oak-like, fruit, heavy and delicious reds of Napa and Bordeaux, thanks in large part to Robert Parker’s point system and famous wines, considered extraordinary. seen. Favor Critic. Much of the natural criticism of wine comes from categories that are not legally defined, which is why critics like Parker call it a “scam.” Ironically, the wine they mixed to taste the same harvest after harvest looked like a scam, not wine that had nothing to hide.

It is this expectation of the taste of wine from a particular winery, particular region, or particular grape variety that causes contrasts of natural wines that violate this mentality. Because there are so many artificial ways to protect grapes in a vineyard and to make wine in a cellar, there is little or no irregularity with every harvest. Natural grapes can be very inconsistent from year to year, and this is seen as a good thing, at least in the natural wine community.

Regarding this conventional wine with smooth edges, Legeron said: “This wine is probably overkill. Why is it the same year after year? Why are there reviews and criticisms at all? “”

Regarding the wine’s natural response, Legeron said, “There was a lot of wrinkling. There was a lot of fuss about something that didn’t really matter to the market. Fortunately, the amount of coverage it received was disproportionate to the space it received on the market.” “

Legeron also points out that many of these critics are not necessarily able to identify the region or name of the wine they reject. “People don’t have the experience or haven’t tried that many natural wines,” says Legeron.

Legeron’s advice? Take it with a pinch of salt and try it yourself.

Regardless of your preference or position on the matter, wine made without pesticides or synthetic ingredients is undoubtedly a good thing for your body and the environment. Not to mention helping farmers, small businesses, and reducing the all-important environmental footprint – now more than ever.

How to find this wine

If you’re new to sustainable, organic and biodynamic wines, all of which fit under a natural umbrella, it may not be clear how to find them. Here are the best ways to start your natural wine adventure:

Shop at local independent wine shops. Natural selections of large doses of wine and grocery stores are extremely scarce. The boutique wine staff are happy to help and are your best source for finding the best bottles to suit your taste and budget. For an even wider selection, do a little research to find out which local wine shops might specialize in natural wines.
Look for or request wine from a natural importer. If you are not sure whether a wine is natural, check with your local grocery store to find out what natural wine producing importers such as Jenny & François, Louis / Dressner, SelectioNaturel, Rosenthal, Von Bodem, Brazos, European Keller, and Ole Obrigado have in their possession.
Look for natural wine indicators. Another way to look for natural wines is to look for clues on the bottle. First, natural wine is rarely one of the brands that almost everyone can name, like one that has cake or kangaroo on the label. Some natural wines are actually certified as sustainable, organic, or biodynamic. However, many do not have this certificate because it is very expensive even though it uses the same method. The logo of the company issuing the certificate is on the bottle, eg. B. Demeter, LIVE Certified, USDA Organic and many others that are specific to certain countries. Most contain the words “organic”, “sustainable”, “green” or “biodynamic” and tend to have leaf or plant motifs.
Because if you only handle natural grapes, Legeron says you should keep an open mind and not be afraid to try something else, even if it looks cloudy. She recommends starting with a “drowning, super juicy” pet. Who doesn’t love bubbles?

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How to pay attention to good French wine

“If you spill it, look at the leg of the wine – we’re in the Naughty Room, so sorry we’re talking about the leg again!” Exclaimed Prince Robert of Luxembourg, alluding to our naughty mood. We are tucked away in the jewelery room at 67 Pall Mall, a private wine club. Naughty corners, as they are called, decorated with erotic paintings and miniature statues of naked men are being played by us.

Even though the members had to be approved, it was unlikely that Prince Robert would be knocked out. His family owns the French wine house Chateau Haut-Brion, the oldest of a large Bordeaux factory. A single bottle can easily get a few hundred pounds back, and at dizzying heights in the price range, there’s a double magnum for the claws for 27,000 euros.

“A lot of people make good wine, but I think a good wine is harder to find,” said Prince Robert. “The variety and complexity of French wines, combined with the passion of French winemakers, inspired me from all over the world,” said Prince Francophile, whose maternal great-grandfather Clarence Dylan bought Chateau Haut-Brion in 1935.

Since then, the family business has grown to include the mansions of Bordeaux’s prestigious neighbors, Château La Mission Haut-Brion and Le Clarence, a Paris restaurant not far from the Champs-Elysees. “I was there when people ordered bottles worth thousands of euros, and sometimes I’m lucky people ask me if I want to try it,” said Prince Robert.

It’s easy to imagine that a restaurant is simply a means of brewing wine, but set in a luxurious second-rate mansion, entering Le Clarence is like entering a dangerous complex. With two Michelin stars and no menu, chef Christophe Pele cooks on his instinct. “I feel the atmosphere and energy on the table and I feel what you want,” Pele said excitedly as I was invited to enjoy wine combined with extraordinary Gallic gastronomy.

It may take time for one of us to make a normal trip to Paris, but a taste of fine French wine can only be a ticket to surviving the pandemic. Here’s Prince Robert’s advice for doing just that …

Silence is golden
I would raise my glass and say a cheer or chin or sante, which is very relevant for now, but when I try wine my first reaction is not to speak. I can converse well, but excellent wine will leave me speechless. This is the highest achievement for me. It’s like a beautiful sunset or a stunning picture – it’s just amazing and I have to focus on that special moment. Silence is often best because trying to put it into words is like trying to say what’s good for the Mona Lisa.

Don’t read the fine print
We used to have too much information on bottles and consumers got lost, especially in France. In recent years the market has tried to simplify this, but from a legislative perspective we are forced to include a lot of information. It is more than necessary and too complex, but difficult to confuse French names and regions. So when you look at the bottle, just look at the brand. Choose a fine luxury brand for the promise of top quality.

Live and learn
I was shortened a little because I believed in discovery and approached it with humility. I think anyone who is a wine lover is interested in finding out as much as possible about wine, either by reading a particular article or magazine or book, or by sharing it with other wine lovers and experts in the field. If you love wine, you love stories and I love chatting with the sommelier and the wine shop folks and getting advice from passionate people – like going to the library and talking to the librarian.

Use your senses
Look at the colors in the jar. Grapes evolve with age – whites tend to get darker and redder brighter, while feet give off a solid flavor. Fill and stick your nose in the glass. This gives you an indication of the depth and complexity of the wine, and if there is a problem, be it with a cork or some other technical problem, your nose will immediately notice. That’s why you smell wine before you try it and send it back to the sommelier. Only then will you try it.

Don’t break the bank
The great thing about wines today is that you can buy really good wines at very affordable prices. When people come to Le Clarence they can buy a bottle for 10,000 euros or they can buy a bottle for 100 euros and they enjoy it a lot because they party and I am human. When buying from a retailer, you should be able to find some really good wines in the £ 11-15 price range.

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Christmas wine: shop now before it is sold out

Thanks to Covid, your favorite wine is selling faster than ever. It’s time to start hiking around Christmas or take the plunge with comparable tension

Thanks to Covid, your favorite wine is selling faster than ever. It’s time to start hiking around Christmas or take the plunge with comparable tension

Wine sales have a record for years so stock up early if you pay attention. Photo:

At a recent wine tasting event by the wine company, one of the wines they showed us was sold out. The company posted record sales in April when it only traded for half a month, higher than the same period in 2019. August is December average. This, of course, isn’t worth the bread panic – there’s plenty of wine to be had – but it probably means there’s no longer a stockpile of wines you enjoy so much. This is totally the case with TIGIG (if it goes away, it goes away).

Obviously, it’s more likely to be a small packet of wine or the exception of a sought-after winemaker whose wine sells than a supermarket’s own label brand, but I don’t have to bet that. For example, there has to be many of the Chenin Blanc Society’s (13%) delicious and delicate 2019 wine show hosted by one of South Africa’s most respected winemakers, Chris Alheit, but if my fellow winemakers are as impressed as I am, it can sell out fast. . I also doubt that even at £ 31, the highly elastic and delicate 2017 Domaine Clos Salomon Givry Premier Cru Clos Salomon (13%) of a crop cut in half by frost will last. If you are a fan of burgundy wine and looking for a special bottle for Christmas, click on it.

You should also be aware that the wine you like may not be the same wine – although this is a bit of a problem with big brands mixing and even being imported in bulk – which also takes a few years. better than others: 2018 was a pretty good year as the lovely Chianti below shows, while 2019 might not be all that exciting.

Yes, it’s worth getting a few bottles out, but it’s also worth staying open and experimenting with. If a wine you like isn’t available, try a similar style – greco, if you’re a fan of Albariño, for example. Who knows – you might enjoy it even more.

Baron Amarillo Rioja 2018

Paco & Lola Albariño 2019

Basilica of Greece 2019 Le Ralle, Alovini

Chianti Colli Senesi Campriano 2018

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Most popular white wine in Spain

Other names are less familiar to most British wine drinkers, and Rueda is of course widely used. Surprisingly, the region produces more than 67 million liters of wine a year on average and has become the most popular white wine in Spain. White wines that are cheap and easy to drink (mostly white, with a hint of red and rose), 80% of the production is sold in the domestic market.

Rueda is a wine region on the highlands of Castile and Leon in northern Spain, about two hours north of Madrid. Due to the cooling effect from altitude – 2,200 to 2,600 feet above sea level – along with the cool breezes from the Atlantic, the region is well suited for white wine production, which accounts for 97% of production, which is unusual for a country better for its red wines. known. . Even though summer temperatures regularly exceed 40 ° C, night temperatures can be around 20 ° C and winter temperatures can be far below zero.

The most common grape variety is the local Verdejo, which has been grown here for centuries and is believed to have been originally introduced by the Moors in North Africa. The other major variety is Sauvignon Blanc, and several other varieties are allowed, with Chardonnay and Vignette recently added to the list.

Rueda was an integral part of the Spanish white wine revolution. Go back 40 years and most of what you can find is semi-sweet, oxidized, often too alcoholic and lacks freshness, acidity and taste. Overall very unattractive. Fast forward to the present day, the Spanish whites have changed through all the shots, as exemplified by Rueda. Due to the popularity of this market, new categorizations have been introduced, including the high quality Gran Vino category.

The recently incarnated Rueda region produces fresh white, fruity, and white wines that are meant to imbibe a youthful and refreshing aroma, with a crispy acidity, citrus and tropical fruity notes. In a relatively large wine region, there are bound to be a large number of producers whose styles range from simple and easy-to-drink tapas bars to some great elegance and sophistication that can accompany complex dishes.

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Are you helping save the planet by drinking wine?

If recent events didn’t make you appreciate the planet we all live in more than before, it never will.

Celebrating the natural environment when the ground is completely locked and locked is one of the few gifts many of us have.

Now, with darker nights and many of us set on multi-storey locks across the country, enjoying a glass of wine is high on the agenda.

Then the eco-conscious among us will be delighted to hear that the Sea Change wine brand has launched four special blends that will make us smile this fall.

Thanks to the company’s partnerships with Plastic Oceans UK, Sea Changers and the Olive Ridley Project, every bottle of Sea Change sold is donated to charities fighting plastic pollution.

Check out the four specialty wines below:
Pink shine – Prosecco Rose

This lively and delightful wine, filled with red fruit and a festive hiss, is fresh for the market, originally the real world of wine. This attractive new sparkling rose is also rooted in the beautiful Veneto region in northeast Italy.

The red one is Negromaro

This award-winning and rich Negromaro hails from Italy’s southern region of Apulia, making it the most perfect and elegant evening drink by the hearth this fall.

White – Sauvignon Blanc

This mouth-watering and spicy Sauvignon Blanc is produced by Chateau Canet in Languedoc-Roussillon in southern France and complements your festive turkey or mushroom Wellington like no other.

Fizz – Prosecco

This delicious fruit and delicate prosecco is suitable for vegans and from the romantic region of Veneto in northeastern Italy and is the perfect holiday drink this season.

Enjoy the open space by the fire

Each wine is identifiable by its hand-painted marine animal label with hidden plastic.

The illustrations are designed to highlight the dangers of plastic pollution in the ocean and to remind consumers of the need to protect creatures and their homes.

Wine packaging is kept to a minimum by removing unnecessary plastic film covering the lid.

What is needed by those of us who drink on Christmas Eve!

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Find “waves” for wine in boxes during a pandemic

The new data shows that consumer demand for bagged wine in boxes has increased this year, partly due to changes in behavior resulting from the pandemic.

A study by packaging company Smurfit Kappa, in collaboration with Wine Intelligence, found that boxed wines had attracted 3.7 million new consumers in France and the UK in the past six months. The study analyzed the behavior of monthly wine drinkers in France and Great Britain who have increasingly turned to drinking and home entertainment due to pandemic restrictions.

France is the largest market for bagged wines and the UK is one of the fastest growing today. Consumers pay attention to freedom of consumption, ease of transportation, and value for money as the main motivations when purchasing wine bags in boxes. Other advantages of a wine bag-in-box include the ability to hold wine longer when opened than a glass bottle.

The boxed-bag wine market currently has nearly 12 million consumers in France and 4 million consumers in the UK. The study shows the potential growth of bag-in-box wines with an additional 4.4 million consumers open to buying the product in the future, a potential 27% increase in consumers.

Thierry Mino, CEO of Smurfit Kappa Bag-in-Box, commented on the study: “The future of our bag-in-box solutions is bright. The survey found that 4.4 million consumers are potential product buyers. In the next six months.

“Bag-in-Box offers brands a more sustainable, more affordable and easy-to-use packaging solution that meets today’s consumer expectations and explains unmatched success and strong market growth.”

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