Consumer demand for canned wine “grew” during the pandemic

According to packaging company Smurfit Kappa, consumer demand for canned wine has increased this year, partly due to changes in behavior due to Covid-19.

The company found that bottled wine has attracted 3.7 million new consumers in the UK over the past six months due to changing drinking habits and fun at home due to pandemic restrictions.
The data found that the UK is one of the fastest growing markets for canned wine with four million consumers. Buyers cite freedom of consumption, ease of transportation and value for money as reasons for buying canned wine.
Other benefits outlined in the study include the ability to store wine in glass bottles for up to six to eight weeks after opening compared to two to three days, as well as a lower carbon footprint.

Tagged : / / / / / /