There was an interesting webinar discussion among several key players in the wine industry that were part of a series of vineyards led by wine makers Larkmead, Dan Petroski and Virginia Boone, editors of Wine magazine. about the future of wine, given Covid-19 to seriously change the way people do business. The discussion was filled with some difficult facts, but what was surprising at first was an optimistic view.
Michael Skurnik, founder of Skurnik Wines and Spirit, founded in New York in 1987, responded to the extreme pain caused by this crisis and acknowledged that there would be a second wave of Covid-19. and that it will take time for the restaurant business to return, but he is very optimistic about the future. As a wine and liquor seller in restaurants and shops, his concern was rooted deeply in a restaurant that was already battered, but his words expressed a glimmer of hope. “At some point we will go to restaurants, but the unknown and uncertainty are the things that kill us, which eat us. It’s bad, but it’s not the worst thing that ever happened … when you look at the 20th century and thinking about all the terrible things that have happened, the First World War, the Second World War, the Great Depression and the Ban Of course, the fall of the stock market in the financial crisis 1987, 9/11, 2008, what happened after each of these cases? We go back and By the way no return, but we return with all my heart, the stock market has passed the previous high every time. “”
Michael even discussed that he could experience a time when every night in restaurants in cities like New York, San Francisco and Los Angeles would be like a wedding every night. “As long as [people] still have work and money, they will want to go and party like they did in their twenties, which is in their twenties, by the way, and history repeats itself,” Michael said with confidence. This makes it even more interesting to consider the roaring scenario of the 1920s, because not only this time after the First World War, but also after the 1918 flu pandemic. After two devastating world events, there was not only great prosperity. in the United States among certain parts of the population, but there is a strong desire to live decreasing after such sorrow is experienced. And, according to Michael’s vision, the 2020 version of Roaring Twenties will include people who want to spend money on wine when they gather in restaurants to create this extraordinary celebration atmosphere.
Wine Sales Before Vs. During Covid-19
Michael Skurnik joins his colleagues Susan Chambers, President of the Chambers & Chambers of Wine Merchants, founded in 1973 (based in California), John Ragan, MS, Director of Wine and Restaurant Operations, Union Square Hospitality Group (based in New York). York) and Kristen Reitzel, vice president of public relations for Jackson Family Wines (based in California), and their discussions focused on what the business was like before Covid-19, what challenges and opportunities arose during the crisis, and what they did for them The future of the saw business in the United States.