Georgia’s wine exports to the UK increased in the first quarter of this year, albeit from a small platform, driven by a new importer quartet.
In the first three months of 2020, Georgia’s wine exports to the UK increased by 317% to 42,924 bottles, after 10,292 bottles in the same period last year, according to the latest figures from the National Wine Agency.
The sharp increase was triggered by a number of new importers, including Amathus, Berkmann, Boutinot and Hallgarten Novum, who joined Clark Foyster, Les Caves de Pyrene and other gerogis importers earlier this year.
With four major companies joining the “established” national importers, 2020 seems to be “a good year for Georgian wines in the UK despite challenges for the wine trade,” said Sarah Abbut MW, whose Swirl company represented the National Wine Agency for the United Kingdom.
“We are very pleased with this latest export data. We have been campaigning for three years and the ultimate goal is to bring the contemporary and affordable Georgia wine country to the UK. We continue to support many special importers of unique niche style wines, Georgia first caught our attention, “he said.
In the light of Covid-19, Abbot said Swirl created new ways to reach out to the public and participate in the Georgian wine trade.
“We want to convince retailers that we will support them in every way possible in the coming months.”
The bespoke advertising campaign includes a series of webinars and virtual tastings organized by Abbott and scheduled to take place in May. UK participants are invited to try wine. Online resources are also provided for tasting “the best possible”. enrich. “”.
The National Wine Agency hopes to postpone the postponement of events such as Georgian trade tastes until the end of this year. Further initiatives and adjustments will be announced as the situation develops.
In early February, the National Wine Agency announced that Georgia exported more than 168,000 bottles to the UK in 2019, compared with 105,608 bottles in 2018.