Wine sales increased during the interruption phase

wine

More and more people are turning to wine to stay away from their homes because retailers, online retailers, and supermarkets are seeing an increase in wine sales.

A FairPrice spokeswoman said: “We have seen that wine demand has increased by more than 50 percent compared to the same period last year.”

Popular FairPrice varieties are red, white, foam, Japanese and Chinese wine.

Cold Storage “saw an initial surge since work-from-home steps were announced when customers began to stop drinking and eating in restaurants and bars,” said Fiona Stevens, 39, regional product manager for Southeast Asian dairy farms for beer, wine and alcoholic drinks. “We are now seeing steady growth when people agree to this change.”

During the transition period, bars and restaurants can only offer pickup and delivery.

In cold stores, more and more customers are taking to pick up more premium wine from countries such as France, Australia and New Zealand.

“Champagne, millet, New Zealand Sauvignon Blanc, complete red wines from the New World, Chardonnay, Pinot Noirs from the Old and New Worlds and Rioja are also sought,” added Ms Stephens.

Both supermarket chains are preparing for increasing demand, because there are almost six weeks before the change.

FairPrice said it would continue to “monitor the markets and sources from various suppliers and from various countries to ensure that we offer products at competitive prices”.

Meanwhile, cold storage has been sent. He always sends more than 70 percent of his wine directly from wineries “to continue savings to our customers,” Ms Stephens said.

Smaller domestic companies, such as leading wine importer The Straits Wine Company, saw an increase in retail sales by 35 percent, mainly due to online purchases and shipments. Conversely, stock market sales increase with restaurant closures.

Patrick Sng, CEO of Straits Wine Group, said: “The average breaker fee increased by around 30 percent to around $ 200.”

Like in supermarkets, premium red wine is also white and sparkling wine.

“We suspect that people started drinking earlier that day,” said Mr. Shng, who is in his late 40s.

“With people cooking and eating more at home, we see more home chefs trying some food and wine. Wines that match everyday dishes like Chardonnay, lighter Cabernet Sauvignon, and even Brunello are very popular.”

The company has launched a series of campaigns on its social media platform with suggestions for pairing wine with local food.

For example, Brunette di Montalcino from the Tuscan winery, Fanti, is suitable for conversations with a choir of dried beef, sheep shearing, or beef rendang. and Pinot Noir which is heavier than Caric Wine Cellar New Zealand is compatible with Sio Bak or Peking Duck.

Small companies with private customers such as Pinnacle Wine & Spirits and ST Wine, which heal wines for readers of The Straits Times, Lianhe Zaobao and The Business Times, also see increased interest and sales.

Pinnacle’s Managing Director, Caleb Wong, who is 32 years old, said customers were willing to spend between $ 400 and $ 1,000 on orders.

More and more customers are also trying new styles and regions for wine production like Lebanon.

“We see a growing trend for wines that are off the track. For example, we have received many questions on social media about Chateau Musar, the Lebanese wine we represent,” Wong said.

Among those who filled their basement was the founder of the 49-year-old software company, Ng Ban Loo, who saw the cost of wine reduced by half at the start of the transition.

Now only online shipping is allowed, regular customers at The Straits Wine Company say he earns $ 300 to $ 400 each time. He brought wine from the merchant to the next house.

And because he spends a lot of time at home, he now spends 11/2 bottles a day.

Lawyer Chuck Hock Sen, 62, recently paid attention to several ST Wine Offers and paid $ 400 for a dozen bottles.

And yes, he also drinks more.

“You respect yourself for not being able to get out,” he said.

“Now nothing can be done, this is the handwriting at the end of the day.”

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