Trade shows around the world have been delayed and canceled because the government is taking stringent steps to slow the spread of the corona virus.
In another reality, many of us have reviewed their latest collection of business cards and exchanged gossip with our colleagues about visiting ProWein in Düsseldorf two weeks ago.
Unfortunately, the show was completely canceled this year after the federal government banned a large gathering of people.
The Verona wineries, the London Wine Fair and Raw Wine Fair are only a handful of other victims of the fair trade chain. According to a report by the Global Exhibition Industry Association (UFI), no more than 500 trade shows have been held in the past few weeks, which cost up to 23 billion euros in lost exhibition orders.
But for those who will take place later this year, this is normal.
The World Wine Wine Show is still ready to welcome producers and buyers from all over the world of wine to Amsterdam from November 23-24, and organizers hope that “it will inspire a sector that needs more encouragement than before.”
Although WBWE is much smaller than an event like ProWein, it is one of the most important calendar events for most non-bottled wine companies. Bulk wine accounts for around 40% of all wine sold in the UK.
In a statement, the organizer of the exhibition said: “We are working hard to seize opportunities and offer the best business platforms for all large companies.”
“Famous industry professionals have confirmed their presence at WBWE Amsterdam 2020 and we hope to announce the much needed good news that will definitely pull the ship out of service in November.”
The organizer added that the digital offering, BWC, remains open for business. BWC offers consumers a forum about OEMV (Spanish Wine Market Observatory) data sources and data as well as reading articles by wine writers who only report on the bulk wine sector.
The WBWE will take place in one year where experts have warned of oversupply, plums and record prices, even before the whole country goes to prison.
However, the retail sector gave little hope. According to Kantar’s recent data, sales of wine, beer and liquor in UK supermarkets, where bulk wine is sold in large quantities, have risen 22% in the past four weeks. This shows that consumers see these drinks as important even when they are still in stock.