The target group is around 1,500 wine experts, 660 of whom answered the survey, compiled by a network of trade organizations and PR groups, including the California Wine Institute, Sopexa, and Wine Sorted.
More than 85% of people said they would take part in this event, where organizers took reasonable security measures. Outer space reaches more than 78% popularity.
A little more than half (55%) of those surveyed wanted tasting sheets provided before the event was printed at home to minimize cross contamination between participants and organizers.
Nearly all (92%) of respondents like to check the door temperature, and 89% are happy to provide all the details when a follow-up and tracking process is needed.
More than eight out of ten (82%) agreed to the incremental entry, even though only about half (52%) wanted a prior appointment.
A little more than half (51%) say they don’t think they should bring their own cups, but 30 say they will.
“This study shows that industry and media professionals are interested in continuing to participate in tasting, such as tasting and interaction,” said Charlotte Hay, director of Bespoke Drinks Media.
In his analysis of the report, Hay added that “ensuring the highest standards of cleanliness and relief that people can use to manage themselves will determine the success of an event.”
“Tastings of the future will take a completely different look, with more open space during the event and better opportunities for ventilation / outdoor.
“The idea of placing many different flavors in one place to maximize travel can save money.
“Providing food will also be a savings, because almost 70% of respondents think it’s not necessary.”